Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

Synthesia just raised a $200 million Series E funding round and is now valued at $4 billion. CEO Victor Riparbelli shares his daily routine.

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Get business inspiration and tips from the best of the best in the ad world.

Update: McDonald’s has issued a very strange response to the drama. Thanks to the rise in popularity of generative AI, mainstream companies like Coca-Cola and Google are jumping on the bandwagon to ...

During the interview, Ina revealed a surprisingly simple trick to elevate Pepperidge Farms Stuffing Mix into something restaurant-worthy. She used the fan-favorite mix, not for stuffing, but for ...

DOJ seeks forced sale of Google ad tech unit Judge questions how appeal will affect timing Google calls breakup extreme ALEXANDRIA, Virginia, Nov 21 (Reuters) - The U.S. judge considering whether to ...

This article compares the marketing strategies and performance of Emirates Airlines and Qatar Airways. While Emirates has historically led with luxury branding and sponsorships, recent gaps in ...

Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so you don’t have to. That means everything from what you see on TV and ...

Abstract: Narrative is an integral part of most television advertising as it consists of the basic building blocks of the show and captivates the audience that leads to engagement. The research ...

The advertisers are back, thanks to Elon Musk's relationship with President Trump. But the audience never left -- and that includes B2B buyers. X (formerly Twitter) has changed a lot in the past ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.