These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

This year has been a continuation of learning and understanding about how AI impacts our industry. It’s been less about the chaos of the initial disruption and more about “how do we leverage this?” My ...

A practical guide to choosing the right SEO and PPC budget mix based on timelines, goals, and realistic performance expectations for marketing leaders. Figuring out how to divide your budget between ...

A new Telematrix drops every Monday and Thursday. You can play past editions in the archive. Prefer movies trivia? Try our daily grid game Cinematrix.