The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...
Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...
The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.
The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.
This shift is driven by short-attention-span of audiences on social media, where a funny reel can outperform a polished TV ...
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation. Valvoline is a 160-year-old brand that’s still best known for its ...
Business.com on MSN
Back to basics: Offline marketing tactics that still work in today’s digital world
Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.
Bloom & Wild is leaning on emotional resonance with a new campaign aimed at driving profitable growth, as the brand backs its ...
In digital marketing, the “who’s actually looking at what” problem is entering a new phase. Agentic browsers like ChatGPT’s Atlas and Microsoft’s Copilot can now surf the web on behalf of users, ...
A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...
Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.
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15 retail marketing strategies to better market your store
Learn the 4 Ps of marketing and see top strategies and platforms for retailers.
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