Ultimately, the goal of competitive analysis is to help you predict what your competitors will do in the future. In some cases, the most important question is whether a competitor will respond to ...

Now that you've chosen a segment (or segments) you're ready to position your product or service in each segment. You'll need a positioning statement for each targeted segment. But what does ...

Euny Hong is the former supervising editor at Investopedia.com. She is also the author of two critically-acclaimed, published books. Dr. JeFreda R. Brown is a financial consultant, Certified Financial ...

Additionally, Sony launches the FE 28-70mm F3.5-5.6 OSS II, a full-frame compatible, compact and lightweight standard zoom lens that supports the ILCE-7V's high-speed continuous shooting. "The newly ...