This makeup hack from TikTok uses one simple rule to give you that lifted, chiseled supermodel look in no time.

Add Yahoo as a preferred source to see more of our stories on Google. Makeup tutorials are the latest frontier of the culture war — just take it from TikTok. “Republican makeup” and “MAGA makeup” have ...

NEW YORK (AP) — TikTok and its bite-sized videos arrived in the United States as a global version of the Chinese app Douyin. Less than six years later, the social media platform is deeply woven into ...

Expert makeup artist Dominique Della discusses the trend and top tips for achieving the Smooth Operator’s classic look.

Over the last few weeks, the uncanny valley makeup look has gone viral, just in time for Halloween. The hashtag #uncannyvalleymakeup has more than 40 million views, and the effect is definitely ...

You have to see this. Legendary filmmaker Martin Scorsese may be a master of cinematic storytelling, but his latest foray into social media proves he's still figuring out the world of beauty. The ...

She’s a beauty girl, just like her mom. Victoria Beckham’s 13-year-old daughter Harper is dabbling in the makeup world — despite her parents’ previous disapproval. The former Spice Girls member took ...

But while the platform faces uncertain times, its influence remains undisputed — and for now, arguably unrivaled. Interest in bright pink blush and brown lipstick soared last year, for example, after ...