Meta launched Threads in July 2023 to compete with Elon Musk's X, formerly known as Twitter.

Threads’ daily mobile usage has quietly surpassed X as Meta leans on cross-promotion, creator tools and fast feature rollouts ...

Ads on Threads will roll out gradually to users over the coming months, Meta says.

One of the most anticipated changing of the guard moments set to happen in 2026, based on each app’s current trajectory, is ...

Threads has grown enough for Meta to fully integrate it into its advertising machine. On Wednesday, the company said that, ...

While X is still the microblogging champion in web browsers, multiple reports are making Threads' ascent seem durable and ...

Meta’s Threads is pulling further ahead of Elon Musk’s X on mobile, based on recent estimates from analytics firm Similarweb, ...

After launching almost three years ago, Meta’s Threads is now reportedly attracting more daily mobile users than rival ...

On the web, Elon Musk's social network still reigns supreme.

Threads continues to grow daily active users globally, surpassing X in mobile engagement as X sees ongoing declines in core ...

Threads, which recently crossed 400 million monthly active users, will start showing ads to all users globally next week.

Expect a very gradual rollout ...