A problem well put is half-solved. This statement, attributed to philosopher John Dewey, highlights the value of a good problem statement. Even if you’re not using a structured problem-solving method, ...

Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

When crafting persuasive messages, we’re often instructed to clearly state the problem we are addressing. But there are problems with the communication of problem statements. Problems are often ...

In the rush to build with AI, it is tempting to start with the model. Bigger systems, smarter outputs, faster responses. But in practice, the most successful AI solutions do not begin with technology ...