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Opinions expressed by Entrepreneur contributors are their own. According to scholars’ research, customers possess tangible and intangible assets such as apprehensive networks, persuasion tactics, ...

Ever had a great experience at a restaurant or another business that was so amazing you were compelled to share it with your friends? If so, you engaged in word-of-mouth marketing—and this phenomenon ...

WASHINGTON (Army News Service, Feb. 1, 2007) - The Army's Referral Bonus Pilot Program - which offers Soldiers and retirees $2,000 for referring future Soldiers - has achieved some notable successes, ...