Managerial accounting involves using a company's financial and other data to help management monitor its performance and make decisions. Return on investment measures how much net operating income a ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jean-Baptiste Rudelle, CEO and co-founder ...

It’s easy to stick money in your retirement fund and forget about it. But that doesn’t mean you should! As important as consistent saving is understanding your rate of return on investment (ROI). If ...

What Is Return on Investment? How Is ROI Calculated? Formula and Example What Does ROI Mean in Marketing? Why Do People Use ROI? Whether investing in stocks or something else, you want to make sure ...

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...

Marketers measure return on investment (ROI) to evaluate the effectiveness of their campaigns and allocated resources. Calculating ROI on marketing spend requires careful consideration of various data ...

Human resources is sometimes considered a "soft" industry, because it can't always provide quantifiable financial data about its workload and doesn't typically create revenue either. Investment in HR ...

You already know that content marketing is one of the most valuable marketing strategies you can use for your brand. It doesn’t cost much time or money in the startup phase, and it has the potential ...

When your sales pitch can be boiled down to simple mathematics, the deal is all but done. In B2B settings, that means you need to show prospects that you will A—save them money; B—help them sell more; ...

How can you know whether your content marketing ROI (return on investment) is achieving what you want? Content marketing efforts are difficult to track and measure because it’s not always clear which ...