A product demo is a critical tool in the sales process. It exists in the all-important consideration space between lead qualification and conversion, giving you the opportunity to show how your ...

Even if you allow potential customers to have a trial of your product – such as a SaaS application – this is usually not enough to get a sale. Keep in mind that it is likely that the person will not ...

Some of the most popular branding and marketing campaigns of all time have involved jokes, characters, or clever “hooks” that stick in your head. Many started as jingles, parodies, and big budget ads ...

An impactful product demo can help you win business while a poor one will lose business. As an organization, we have trained over 100,000 technology industry top sales and presales professionals on ...

"Tell me, I'll forget. Show me, I'll remember. Involve me, I'll understand", goes a Chinese proverb. While I’m not entirely sure how long this proverb has been around, there is certainly a lot of ...

One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the sales team. If you are like many frustrated marketing professionals, you spin ...