Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

The United Nations’ Principles for Responsible Management Education (PRME) initiative brings together the UN and business schools around the world to “inspire and champion responsible management ...

A version of this article appeared in the Autumn 2016 issue of strategy+business. Most companies have leaders with the strong operational skills needed to maintain the status quo. But they face a ...

Widely regarded as one of the most influential management experts in the early days of classical management theory, Mary Parker Follett developed foundational concepts that redefine how organizations ...

The principles of 'lean management' have permeated many sectors of today's business world, secondary to the success of the Toyota Production System. This management method enables workers to eliminate ...

Henry Gantt’s management theory has had a profound impact on project management practices and continues to be widely used today. Gantt’s management theory incorporates a record of the work that has ...