A Q&A on performance marketing in multifamily, exploring how data, benchmarks and cross-team alignment drive occupancy and property performance.

Performance marketing is perhaps the most underrated and misunderstood media channel in all of advertising. After more than a decade in existence, it suffers from a bevy of misconceptions among senior ...

As the marketing landscape continues to evolve, so too does the way in which its performance is measured. This is especially true in performance marketing, where data, insights and analytics are ...

Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as marketers have witnessed, this space is rapidly evolving. Smart brands are ...

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