Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers. The purpose of observational research is to understand what people are doing. The purpose of ...
Research suggests that observing others' decision-making can teach people to make better decisions themselves. The research tested the effectiveness of a new debiasing training strategy and reports ...
In their recent article in Journal of Clinical Oncology, Soni et al 1 compared findings from randomized controlled trials (RCTs) in oncology with analogous observational comparative effectiveness ...
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