Market research surveys are used to gather information about customers or potential customers for your company. These surveys can help you to make the most profitable decisions about marketing, ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketing research is usually the first phase of the marketing process in a company. Organizations conduct marketing research surveys to garner feedback from their customers about their products and ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Researchers from University of Wisconsin-Madison published a new Journal of Marketing study that examines how a combination of Generative AI and human input leads to superior marketing research. The ...

Top market research tools include Tableau, Google Trends, BuzzSumo, Semrush, and Quora. Learn which 18 platforms help entrepreneurs make data-driven decisions.

CEO at RightMetric, a searchable library of data-backed case studies for marketers that provides quick answers to tough questions. It's no secret that marketing has become more competitive than ever ...