Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Advances in machine learning (ML) provide the opportunity to improve predictions that may expand credit access to more applicants. However, there is concern that gains from advanced models could ...

AI researcher Anmol Aggarwal explains how fairness-aware pricing algorithms can reduce hidden bias without major revenue loss ...

Machine learning is a subfield of artificial intelligence, which explores how to computationally simulate (or surpass) humanlike intelligence. While some AI techniques (such as expert systems) use ...