In February, Lauren Sudeyko launched her Substack newsletter, marking the start of her public journey to build her wellness brand, Sleep or Die. “Welcome to the first edition of the Sleep or Die ...

A large corporation structured to reward efficiency and scalability, however, may struggle to connect with consumers on an emotional level, leaving a perceptible distance between the brand and its ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

Authenticity creates deeper connections with customers, making them feel seen, heard and valued — which is what they really want. Experiences matter more to customers than the features of your product ...

Founder-led marketing leverages personal branding to create a strong brand identity and build direct relationships with customers. This strategy emphasizes authenticity and personal engagement.

Empathy builds trust. Loyalty grows when brands understand customer needs through real conversation and insight. Consistency creates advocates. Reliable, thoughtful experiences repeated over time turn ...

This article is part of "CMO Insider," a series on marketing leadership and innovation. The convergence of tech and marketing is impacting the way that companies form and nurture connections with ...