Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

Ken Paxton secured a settlement with Crest toothpaste's makers to modify children's toothpaste packaging to accurately display the advised amount of toothpaste for kids.

Texas AG Ken Paxton says Crest maker Procter & Gamble will update kids toothpaste packaging to better show the recommended amount of fluoride toothpaste.

By Jonathan Stempel Jan 8 (Reuters) - Procter & Gamble has begun rolling out new packaging and marketing for Crest children's toothpaste under an agreement with Texas Attorney General Ken Paxton, ...

P&G must "clearly depict the appropriate amount of toothpaste for children" on Crest packaging.