Sahil Gandhi, brand strategist and co-founder of Blushush, a London-based Webflow agency, crafts SMEs and businesses into impactful brands. Ask someone about their brand, and they’ll likely point to a ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Here we look at the steps that companies should take in developing their branding strategy. From their brand vision and brand promises to how branding will play a roll in your firm.

Hospitality is moving past the old playbook of fixed brand formats, as travelers mix work, leisure, and longer stays. The Ascott Limited is betting on a more fluid future of lodging with a strategy ...