Return on investment. These three little words have never packed such a big, powerful punch as they do in today’s marketing environment. How much of a punch? IBM’s recent chief marketing officer study ...
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How to measure ROI for digital marketing campaigns (and when you shouldn’t)
Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...
Affiliate marketing, or selling another person's products on your website for a commission, can be lucrative. Your site advertises the other person's or store's products using banner ads, text links ...
As we presented in the MarketingProfs’ research report, “B-to-B Lead Generation: Marketing ROI and Performance Evaluation Study,” effective lead generation marketing is very much tied to overcoming ...
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